Straight answers, including to the awkward ones.

It's retrieval-grounded: it can only answer from documents you gave it, and it cites the source on every answer so you can check it. If the answer isn't in your material, it says it doesn't know and emails the question straight to you rather than guessing. We test this adversarially before launch — we actively try to make it hallucinate, and we show you the results.

You'll see it, because every conversation is logged and reviewable. You can correct a bad answer at the source — fix the document, and the assistant is fixed. We also let you hard-pin answers for anything legally sensitive, like warranty or safety, so those are never paraphrased.

Not the goal, and we won't pitch it that way. This doesn't replace anyone — it answers the questions that were interrupting them. The repetitive tier-one questions get absorbed so your people can handle the ones that actually need a person, which is the work you hired them for in the first place.

No — it's the normal starting condition, and cleaning it up is part of the work. We'll tell you honestly during the audit if the gaps are big enough that we'd need to write documentation first.

Filters make the customer do the work — they assume you already know what you need. An advisor does the work for them: it asks about the outcome they want, not the spec they think they want, and it translates. That difference is the entire conversion gain.

The advisor recommends from rules you approve, and we build in the same guardrails your best rep uses. When it isn't confident, it says so and emails the customer's question straight to you instead of forcing a bad recommendation. And it asks the fitment questions your product page never asks — which is the mechanism that stops a wrong-part order before it becomes a return.

Yes. If you sell through dealers or by quote, the advisor becomes a qualified-lead engine — it produces the exact configuration the customer needs and routes it to you or the nearest dealer as a warm lead.

It's real, and it's measurable — you can ask the assistants what they recommend in your category today and see whether you're named. What nobody can honestly promise is a guaranteed placement: these are recommendation systems, not ad slots, and anyone guaranteeing you a spot is lying. What we can do is remove every technical reason you're excluded, which most companies have never done.

Ask them one question: what does GPTBot receive when it requests our homepage? Most SEO retainers are still optimizing for a ten-blue-links world and have never tested this. It's a fair question and a good agency will have a good answer.

We take a baseline before we start — the exact prompts a buyer would use, and who gets named — and we re-run it at 90 days. You see the before and after. If nothing moved, you'll know, because we'll show you.

No — and you should walk away from anyone who offers to. Review gating is against Google's policy and, since 2024, the FTC's rule on fake reviews carries real civil penalties. What we do is legitimate and works better anyway: ask everyone, catch problems early, and fix the thing that caused the complaint.

Never. Fabricated reviews are illegal, they're detectable, and getting caught is far more expensive than a mediocre rating. Every review we help you get comes from a real customer who had a real experience.

It depends entirely on your volume and how good the experience actually is, so we won't quote you a multiple we can't stand behind. What we can say is that the gap between businesses that ask systematically and businesses that don't is enormous — because most businesses never ask at all.

Unhelpful content is penalized, regardless of who or what wrote it. Google's own guidance is explicit that AI assistance is fine — low-value, unoriginal content is not. Since everything we produce is grounded in your real expertise and reviewed by you before it goes out, it's the opposite of the thin content the penalties target.

Not if it's built right, and you're the check on that — nothing publishes without your approval. If a draft doesn't sound like you, it doesn't go out. That's the whole reason the workflow has you in it.

Review and approval, realistically an hour or two a week once it's running. We designed the pipeline around the assumption that your time is the scarce resource — because it is.

Maybe you shouldn't — and if the audit says the honest answer is 'fix three things, don't rebuild,' that's what we'll tell you. But run one test first: view your homepage's source code with JavaScript disabled. If the body is empty, search engines and AI assistants are receiving nothing, no matter how good it looks to you.

Yes. We wire up whatever editing workflow fits how you actually work, and we hand over documentation. You should never need to pay us to change a phone number.

You keep everything — the code, the repository, the domain, the hosting account, all in your name from day one. We don't hold anything hostage. It's a bad way to run a business and a worse way to sleep at night.