Every reason to say no, answered up front.
Hiring anyone to touch your website is a risk. So rather than ask you to absorb it, we've moved it onto our side of the table — in writing, before you spend anything.
Five commitments most firms won't make.
Each of these is a piece of leverage that firms in this industry normally keep for themselves. We gave all five up on purpose — because we'd rather be judged on the work than on a pitch.
The audit is free, and it's the real thing
Not a lead-magnet PDF with your logo pasted onto a template. A written document about your actual business: what's broken, what it costs you per year in dollars, what we'd build first, and what that would take. It costs us real hours and we absorb that.
Your risk: the time it takes to read an email.
The plan is yours to keep, unconditionally
Take it to another developer and have them build it. Take it in-house. Take it and do nothing at all. We won't chase you, and there's no follow-up sequence — you aren't entering a funnel, you're getting a document.
Your risk: none. You keep the asset either way.
Pricing is published before you ever talk to us
Every service on this site has a starting price on the page. Firms hide pricing so they can quote based on what they guess you can afford. If our number doesn't work for you, you've lost thirty seconds — not two weeks and a discovery call.
Your risk: zero wasted meetings.
You own everything from day one
The code, the repository, the domain, the hosting account — all in your name, from the first commit. No proprietary page builder. No platform you can't export from. No monthly fee just to keep your own website online.
Your risk: you can fire us and keep everything, working.
We tell you when the answer is “don’t do this”
If the audit doesn't turn up enough value to justify the work, we'll tell you that plainly — and we'll say so before you've spent anything. We would rather lose the deal than sell you something that doesn't pay for itself.
Your risk: we're the ones who lose the deal.
Four ways to verify our work in the next two minutes.
Anyone can write a glowing sentence about themselves, which is exactly why claims are the weakest form of evidence. These are things you can go and confirm for yourself, right now, without asking our permission or taking a call.
View the source of this page
Right-click, View Source. You'll find real HTML — headings, paragraphs, full schema markup — not an empty <div id="root">. That's the thing we sell, working on our own site. A surprising number of agencies selling SEO fail this exact test on their own homepage.
Try it: Ctrl+U / Cmd+Option+URun this site through Lighthouse
Chrome DevTools → Lighthouse → Analyze. Performance, Accessibility, Best Practices, SEO. We'd rather you test us than take our word for it. If we've regressed somewhere, tell us and we'll fix it — that's a fair trade for your time.
Chrome DevTools → LighthouseOpen the software we've built
Live products, in production, that you can click right now. Judge the craft directly instead of reading our opinion of it. It's a better test than any testimonial, because we can't edit what you find.
See what we've builtCheck our schema markup
Paste any page of this site into Google's Rich Results Test. You'll see Organization, Service, FAQPage, and Breadcrumb schema — all valid, all clean. This is the structured data that lets Google and the AI assistants understand a business, and most sites have none of it.
Google Rich Results TestWe'd rather hand you a way to check than ask you to believe. If any of the four above disappoints you, that tells you more than a testimonial ever could — and you should walk.
Start with the free audit. Decide about us after.
You'll have a written plan with real numbers in three business days, and you'll know considerably more about your own website than you do right now. If the numbers aren't there, we'll be the first to tell you.
Written plan in 3 business days · No sales call · No obligation