The customer who couldn't decide now checks out.
A guided advisor that asks a few questions and recommends the exact right product — then explains why, and handles the objection.
Choice is killing your conversion rate.
You sell something with real technical depth — a fit, a spec, a compatibility matrix. A confident buyer navigates it fine. Everyone else opens four tabs, gets overwhelmed, and either calls you to ask (costing you an hour) or leaves and buys the simpler-looking thing from a competitor (costing you the sale). A dropdown filter does not solve this. It just moves the confusion.
The shopper answers three or four plain-English questions and gets one clear recommendation with the reasoning shown, then lands on the right product page already knowing why it's right. Confidence goes up, abandonment goes down, and your phone stops ringing with 'which one do I need?'
The actual method, not a black box.
You should understand what you're buying well enough to tell whether it's being done right — including by someone other than us.
We encode how your best salesperson actually thinks
Not a filter. The real decision tree — the questions they ask, the tradeoffs they weigh, the follow-up that catches the mistake before it becomes a return.
It explains its reasoning
'Go with the mid-range unit — you said mostly street-driven with occasional track days at around 500 lb-ft, and the heavy-duty version will fight you in stop-and-go traffic.' A recommendation without a reason doesn't get trusted, and doesn't get bought.
It handles the objection in-line
Price, fitment, install difficulty, 'is this overkill?' — the four things that stall a purchase get answered right there, at the moment of doubt, instead of in an email you send tomorrow.
It hands the customer over, warm
The recommendation links straight to the right product page, with the reasoning it just gave them carried across. They arrive knowing why they're there — which is the whole difference between a click and a purchase.
Exactly what lands in your hands.
Every item below is in the fixed-bid scope. If something you need isn't on this list, say so during the audit and we'll price it before you commit — not after.
- A hosted advisor on a subdomain of your own domain — link to it from any product page, ad, email, or catalog
- Hosted on your own domain — the only thing your side needs to do is add one DNS record
- Recommendation logic built from your fitment/spec data
- Reasoning shown on every recommendation
- Built-in objection handling for price, fit, and difficulty
- Hands the customer to the right product page, with the reasoning attached — so they arrive knowing why
- Analytics on where shoppers drop out of the flow
Manufacturers, technical products, anything with a fitment guide or a spec matrix.
Here's what this looks like in the industries where this problem shows up most.
The hard ones about ai product & build advisor.
If you've got a question that isn't here, ask it. We'd rather answer it now than have it kill the project later.
How is this different from the filters we already have?
Filters make the customer do the work — they assume you already know what you need. An advisor does the work for them: it asks about the outcome they want, not the spec they think they want, and it translates. That difference is the entire conversion gain.
What if it recommends the wrong product and we eat a return?
The advisor recommends from rules you approve, and we build in the same guardrails your best rep uses. When it isn't confident, it says so and emails the customer's question straight to you instead of forcing a bad recommendation. And it asks the fitment questions your product page never asks — which is the mechanism that stops a wrong-part order before it becomes a return.
Does this work if we don't sell online?
Yes. If you sell through dealers or by quote, the advisor becomes a qualified-lead engine — it produces the exact configuration the customer needs and routes it to you or the nearest dealer as a warm lead.
Find out what ai product & build advisor would be worth to you.
The audit puts a dollar figure on it before you spend anything. If the number doesn't justify the build, we'll be the ones to tell you.
Written plan in 3 business days · No sales call · No obligation