No sales call. No pitch deck. A document with numbers in it.
Most agencies want a 45-minute 'discovery call' before they'll tell you anything, because the call is the sales pitch. We'd rather just do the work and let it speak.
Four steps. You do about twenty-five minutes of work.
We've deliberately front-loaded all the effort onto our side, because asking you to invest before we've proven anything is how you end up with a client who resents you.
You tell us the one thing that bugs you
Your website and your biggest headache. Repeat calls, lost sales, a rating that doesn't match your work — whatever it is. One paragraph is enough. No forms with eleven required fields, no discovery call before you've seen any value.
We audit it ourselves, at our expense
We go through your site the way a customer does and the way a machine does. We test what AI crawlers actually receive from your domain, read your reviews, look at what your competitors are and aren't doing, and cost out what the gaps are worth. You do nothing while we work.
You get a written plan with numbers in it
Specific, prioritized opportunities. What each one is worth in dollars. What we'd build first and why. Written in plain English, not consultant-speak. It's yours to keep — take it to another shop and build it there, if you want.
You decide, with no pressure applied
If it's worth doing, we scope it with a fixed price and a date. If it isn't, we say so — we'd rather tell you the truth than take a project that won't pay for itself. There is no follow-up sequence and no sales call unless you ask for one.
The audit is the product. We just don't charge for it.
This isn't a templated PDF with your logo dropped in. It takes real hours and we absorb that cost, for a selfish reason: our audits are good enough that a decent share of people who read one hire us. That's a better use of our time than cold-calling you.
Your AI readiness score, and how we got it
A number, plus the reasoning behind it — so you can argue with us. A score you can't interrogate is a sales prop, not an assessment.
The AI-crawler visibility test
What GPTBot, ClaudeBot, and PerplexityBot actually receive when they request your homepage. For most modern sites this is an empty page, and almost no owner has ever been told.
Prioritized opportunities, with dollar figures
Not 'you could use AI.' Specifically: this many staff hours a week at this cost, this much abandoned cart traffic, this many searches your reseller is capturing instead of you.
What your competitors are and aren't doing
We check whether anyone in your category has actually shipped AI, or whether they're all still talking about it. The audit tells you which — and if it's the second, that gap is the window.
What we'd build first, and what it would cost
One recommendation, with a fixed price and a fixed date. And if the honest answer is 'nothing here is worth building,' that's what it will say.
If it won't pay for itself, we'll be the ones to say so.
If the audit doesn't turn up enough value to justify the work, we'll tell you that plainly — and we'll say so before you've spent anything. We would rather lose the deal than sell you something that doesn't pay for itself.
This is not generosity, it's self-interest. A client who bought something that didn't work is a client who tells people it didn't work — and that costs us far more than the invoice was ever worth. Our incentives and yours point the same direction, which is exactly how you want it.
See exactly where AI would move the needle for your business.
We audit your site and send a written plan — the specific opportunities we found, what each one is worth in dollars, and what we'd build first. Free, and yours to keep either way.
Written plan in 3 business days · No sales call · No obligation