Here are the numbers. No discovery call required.

Because hiding it only benefits us. An agency that won't name a number before a discovery call is preserving the option to quote you based on what they think you can pay. Publishing means you self-select out in thirty seconds if we're too expensive, which saves us both a meeting. The cost to us is that we lose some deals we might have talked our way into — we think that's a fair trade for you being able to trust the number.

Yes. We give you a fixed bid and a fixed date after the audit, and we hold it. If we underestimated, that's our problem — that's what 'fixed' means, and it's the whole reason we do a real audit before quoting. The only thing that changes the price is you asking for something that wasn't in the scope, and we'll tell you the number before we build it, not after.

Hourly billing means you pay more when we're less efficient, and it means every conversation with us costs you money — so you stop asking questions, which makes the work worse. We'd rather absorb the risk of a bad estimate than build a relationship where you're watching the clock.

No. Some services genuinely have ongoing costs — review monitoring and content pipelines need someone tending them — and where that's true we'll say so and price it. But we won't manufacture a retainer for work that doesn't need one, and you can cancel any month without losing what we built.

Tell us during the audit. Sometimes the honest answer is 'do this one $3,000 piece and it'll fund the rest,' and sometimes it's 'you don't need an agency, here's what to do yourself.' We've given people the second answer. The audit is free either way, so you're not paying to find out.

A month of tuning is included in the build. After that there's an optional retainer covering the running model costs, monitoring, and ongoing tuning as your products and your customers' questions change. Optional means optional — you can also run it yourself after handover, and we write the documentation for exactly that. Either way you can leave at any point with everything you own intact. It is not a fee to keep your own website online: you own the code, the repo and the domain, and if you leave, what we built keeps running.